An update has been released for the consumer app used to verify marked products, making the scanning process clearer, more accurate, and focused on engaging buyers. We aimed to improve the user experience without overloading the interface or distracting the consumer from the main point — verifying the authenticity and relevance of the product.
Why this update?
Checking marked goods is not just a formality, but a key moment of interaction between the consumer and the brand. We have added visual prompts (modal windows) that appear if there is something wrong with the product. This not only increases transparency, but also:
encourages consumers not to ignore suspicious products,
stimulates engagement in verification and conscious choice,
helps businesses understand exactly what the end buyer sees and why they might be concerned.
Through these prompts, businesses can now monitor how their product appears to customers and proactively address potential issues.
We urge businesses to consider this update and scan their products themselves through the consumer app to understand what information the customer sees and avoid situations where your product might raise doubts for the consumer.
What prompts does the consumer now see?
Modal windows appear only when deviations are detected. Below are examples of the most common scenarios with explanations of what they mean and why they appear:
Product Verified What the user sees: No modal window appears; the user is taken directly to the verification results page. What this means for you: All statuses are correct, the KM code is "active," the product has been put into circulation, is not written off, not sold — and the expiration date is valid. This is how the process should work. | |
Product Not Registered What the user sees: What this means for you: Recommendation: | |
Product Not Released for Sale What the user sees: What this means for you: Recommendation: | |
Product Written Off What the user sees: What this means for you: Recommendation: | |
Expired Product What the user sees: What this means for you: Recommendation: | |
Code Not Found What the user sees: What this means for you: Recommendation: | |
Product Sold What the user sees: If the user responds that they did not buy the product, the app will offer to report a violation. What this means for you: Recommendation: |
What about product movement information?
To simplify perception and focus consumers on the key points, we have left only the most significant events related to the product in the app — such as registration, putting into circulation, sale, or withdrawal.
This has made verification more concise and understandable for the consumer, without distracting them with excessive details.
All service data remain accessible through official channels for participants in the supply chain if needed.
What should businesses do now?
We recommend supply chain participants periodically check their products through the consumer app. This is a simple and clear way to understand how your product appears at the moment of scanning and to respond promptly to possible inaccuracies in data transmission.
If you see that your product triggers a red warning — most likely, somewhere in the supply chain, information about application, putting into circulation, or withdrawal is missing or incorrect.
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